REMEMBER THE EVENT!!
If you’re hosting a conference, you’ve already got an audience that’s invested enough to buy a ticket, so a t-shirt purchase should be a no-brainer.Take advantage of annually recurring events by developing a consistent design concept that “ups its ante” each year. A “new and improved” t-shirt design implies that every conference will be different and better than the last. And each t-shirt becomes a collector’s item for participants—both of which encourage repeat attendance..